Privacy Policy

Last update: March 23, 2025

Privacy Policy


Effective Date: March 23, 2025

Welcome to capable.ai (“we,” “us,” or “our”). This Privacy Policy explains how we collect, use, disclose, and protect the personal information we obtain when offering our lead generation services, including but not limited to custom builds, AI integrations, case studies, and outreach campaigns (collectively, the “Services”).

If you have any questions about this Privacy Policy, feel free to contact us at support@capable.ai



1. Scope

  • This Privacy Policy applies to users of our Services, including visitors to our website and anyone who provides data for case studies, outreach campaigns, or other related services.

  • It does not govern how third-party sites, software providers, or integration partners handle data. Those may have their own privacy policies, which you should review separately.



2. Information We Collect

We collect various types of information to provide and improve our Services. Here’s what we might gather:

  1. Contact Information

    • Names, emails, phone numbers, company details, job titles, etc.

    • Usually collected when you sign up for our Services or otherwise communicate with us.

  2. Business & Usage Data

    • CRM data, lead lists, outreach metrics, user behavior data, and other data relevant to delivering our Services.

  3. Technical Data

    • IP addresses, device types, browser info, cookies, and log data when you interact with our website or platforms.

  4. Payment Information

    • If you purchase our Services, we may collect billing details, such as credit card numbers or billing addresses.

    • We may use reputable third-party payment processors (who have their own privacy terms).

  5. AI-Processed Data

    • Information you provide (e.g., text prompts, conversation logs, email content) that may be processed by our AI or automation tools to deliver the Services.

    • We take commercially reasonable steps to protect any personal data included in these interactions.

  6. Data Provided for Case Studies & Outreach

    • Some clients supply us with their own datasets—such as customer or prospect lists, performance metrics, or sales figures—so we can build case studies, refine outreach strategies, or power custom campaigns.

    • We treat this data as confidential and take measures to keep it private. However, we make no guarantees against unauthorized access or data leaks beyond our reasonable control, and we will not be liable for any resulting damages.



3. How We Use Your Information

We use the information we collect for the following purposes:

  • Service Delivery: To develop, configure, and run lead generation campaigns, AI integrations, and other custom solutions.

  • Communication: To send updates, answer inquiries, and provide customer support.

  • Analytics & Improvements: To track campaign performance, train AI models, and enhance our offerings.

  • Billing & Invoicing: For processing payments, sending invoices, and maintaining financial records.

  • Legal Obligations: To comply with laws, regulations, or court orders.



4. Legal Basis for Processing (if applicable under GDPR)

For users or customers in the European Economic Area (EEA) or other regions with similar regulations, our legal bases for processing personal data may include:

  • Consent: Where you’ve explicitly allowed us to process your information.

  • Contract: When processing is necessary to fulfill our contractual obligations to you.

  • Legitimate Interests: Where processing is needed for our legitimate business interests (e.g., improving our Services), provided that does not override your data-protection rights.



5. Cookies & Tracking Technologies

We use cookies and similar technologies to enhance user experience and analyze how our Services are used:

  • Session Cookies: Keep track of user sessions on our site or platforms.

  • Analytics Cookies: Employed by analytics tools (e.g., Google Analytics) to measure traffic and usage.

  • Tracking Pixels: Used in emails or campaigns to gauge engagement.


You can manage or disable cookies in your browser settings, although some site features may not function properly if you do so.



6. Sharing Your Information

We share information only for legitimate reasons:

  1. Service Providers & Subcontractors

    • We may share data with trusted third parties who help deliver the Services (e.g., hosting providers, payment processors, email platforms).

  2. Business Transfers

    • If we go through a merger, acquisition, or asset sale, your data may be transferred to the new entity. You’ll be notified in such events.

  3. Legal Compliance

    • We may disclose information to comply with legal obligations or protect our rights (e.g., investigating possible fraud).

  4. With Your Consent

    • We may share data if you explicitly allow or request it.



7. Data Retention

  • We keep your data only as long as necessary for the purposes outlined in this Privacy Policy.

  • Factors influencing retention include legal compliance, ongoing client projects, and contractual obligations.



8. Data Security

We use several measures to protect your personal data:

  • Encryption: Where feasible, we encrypt data in transit or at rest.

  • Access Controls: We limit access to confidential information to those with a legitimate need to know.

  • Security Monitoring: We watch for suspicious activity and potential vulnerabilities.

  • Vendor Oversight: We require service providers to meet our security standards.


While we strive to maintain a robust security posture, no method of data transmission or storage is 100% secure. We cannot guarantee absolute security and will not be held liable for any unauthorized access or leakage that occurs despite our reasonable efforts.



9. Your Rights & Choices

Depending on your jurisdiction, you may have the right to:

  1. Access Your Data: Request a copy of personal data we hold.

  2. Rectification: Ask us to correct inaccuracies in your data.

  3. Erasure: Request deletion of your data (subject to certain legal or contractual limitations).

  4. Withdraw Consent: Where processing relies on consent, withdraw it at any time.

  5. Opt-Out of Marketing: Unsubscribe from promotional emails by using the link provided or contacting us directly.


If you’d like to exercise any of these rights, email us at support@capable.ai. We’ll respond as required by applicable law.



10. International Data Transfers

If you’re located outside the United States:

  • We may transfer and store your data in the U.S. or other jurisdictions with different data protection laws.

  • We take steps to ensure any cross-border data transfers comply with relevant laws (e.g., GDPR).



11. Children’s Privacy

  • Our Services are not intended for individuals under 16 (or the relevant age in your region).

  • We do not knowingly collect data from minors. If you suspect we have accidentally done so, please contact us so we can delete it.



12. Data Provided for Case Studies & Outreach Campaigns

  • Some customers choose to provide their own lists, databases, or confidential performance metrics so that we can develop case studies, design outreach strategies, or execute campaigns on their behalf.

  • We maintain this data in strict confidence and use it only for the agreed-upon purposes.

  • However, the Client acknowledges and agrees that we shall not be held liable for any unauthorized access, hacking, or other forms of data leakage that may occur despite our security measures.



13. Changes to This Privacy Policy

We may revise this Privacy Policy periodically. When we do:

  • We’ll update the Effective Date at the top of this page.

  • If any changes materially affect how we use your personal data, we’ll notify you via email or a prominent notice on our website.



14. Contact Us

If you have questions, concerns, or need to make a privacy-related request, contact us at:

  • Email: support@capable.ai


We welcome your questions and feedback about this Privacy Policy or our data practices.



15. Additional Notices (for CCPA or Other Laws)

California Residents

  • If you reside in California, you may have additional rights under the California Consumer Privacy Act (CCPA), such as the right to know the categories and specific pieces of personal information we collect, the right to request deletion, and the right to opt out of the sale of personal information.

  • To exercise these rights, please contact us at support@capable.ai